Nike

  The sportswear market. The global sportswear market is already one of the biggest industries of the textile sector and it is projected to continue growing thanks to the rising popularity of sports and healthy lifestyle trends. In Colombia, it has experienced a high growth since the pandemic, and it is interesting to analyze how only a few brands are the leaders of this market globally. In the face of Nike, it remains the biggest sportswear brand in the world, taking more than $44 billion in revenue in 2021. Nike dominates nearly every sport sponsored by amateurs and Olympians, AAU teams to NBA squads, and everything in between.  Unfortunately, during the pandemic a great number of Nike stores were closed up in colombia. However, this didn’t affect the love, loyalty and desire Colombians have for this brand and now colombian customers not only search for Nike products in official stores but also in retailers.That is why, it is interesting to study the marketing mechanisms tha...

  Nike is a renowned brand worldwide, famous for its high-quality sports apparel and accessories. In Colombia, Nike has established itself as a popular choice for sports enthusiasts, athletes, and casual wearers alike. The buying experience at Nike stores in Colombia is exceptional, with a wide range of products available and excellent customer service. Nike stores in Colombia are well-stocked with the latest collections of sports apparel, footwear, and accessories. The products are displayed neatly and attractively, making it easy for customers to browse through and find what they are looking for. Nike stores have an impressive range of products for various sports, including running, football, basketball, tennis, and more. The customer service at Nike stores in Colombia is exemplary. The staff is knowledgeable and well-trained, and they are always ready to assist customers with their queries and concerns. The staff is also adept at guiding customers in choosing the right products ...